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Zero Resistance Selling, by Maxwell Maltz
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Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.
- Sales Rank: #251788 in Books
- Published on: 1998-11-01
- Released on: 1998-11-01
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .59" w x 6.03" l, .69 pounds
- Binding: Paperback
- 208 pages
Amazon.com Review
The inspiration for Zero-Resistance Selling is psycho-cybernetics guru Maxwell Maltz. Although Maltz died in 1975, the book is written in Maltz's voice by five sales and psycho-cybernetics experts: Dan S. Kennedy, William T. Brooks, Matt Oechsli, and Jeff Paul and Pamela Yellen. The book outlines a self-improvement program designed to help sales professionals overcome low self-esteem using Maltz's own techniques for reprogramming the subconscious mind. Coauthor Kennedy writes that the goal of Zero-Resistance Selling is to create "a new kind of selling experience, free of all the resistance and obstacles manufactured inside the mind, and free of the resistance served up by prospects who sense insecurity on the part of the salesperson."
About the Author
Maxwell Maltz, M.D., F.I.C.S., was one of the most important and renowned authors in the field of psychology. His books include Creative Living for Today, The Magic Power of Self-Image Psychology, and the bestseller Dr. Pygmalion. A brilliant plastic surgeon, he was also an internationally renowned professor and lecturer.
Most helpful customer reviews
29 of 29 people found the following review helpful.
This is Powerfull Stuff!
By Stephen Adele
What do you get when you put Dan S. Kennedy--the all-time, number one, best salesman and marketer in the world, and Maxwell Maltz--the world's leading innovator of self-image building, and blend them together--well, you guessed it...one powerfull piece of work. Invaluable to anyone needing to learn the inner game of selling, and by this I mean, one must master their inner self (Maltz) before they can master thier salesmanship and certainly bestow their conquering effects of marketing (Kennedy) on the world. Worth the read, very easy, flowing and has readily available and practical exercises for training your mind...to SELL! Top 10 sales book, on my list. Steve Adele
0 of 0 people found the following review helpful.
Taking Selling To New Heights
By Annette Brien
This is such an awesome book for selling. It takes you to another levelas a pro salesperson. I am on my second time reading it and I'll probably read it many more times.
0 of 0 people found the following review helpful.
Five Stars
By Jeff
Awesome book.
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