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Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide, by Gary Begin
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Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide is designed to offer techniques for broadcasters, radio bloggers, radio entrepreneurs and students who wish to start and run their own radio show or station. This book will help you improve your craft and effectively develop a winning brand that attracts attention, followership, and, ultimately, advertisers. Thriving in broadcasting in today’s digital world takes hard work and the willingness to learn the craft and skills practiced by professional radio programmers in large radio stations across the globe. This book will teach you how to start your very own radio show, create compelling content, increase your ratings, build a brand and generate revenue. This book is brought to you by Gary Begin, the founder and president of Sound Advantage Media. With over 30 years of experience in on-air programming, Gary gives you the tools you need to succeed and thrive in the radio business, whether you're a radio programmer, radio blogger or radio station owner - this book is for you.
- Sales Rank: #1108619 in Books
- Published on: 2015-02-23
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .46" w x 6.00" l, .62 pounds
- Binding: Paperback
- 204 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Even better, it's an easy and fun read with up-to-date ...
By Rich Appel
Gary has done something few in radio have been able to: simplify the business of one-to-many audio communication for anyone interested in being a programmer, on air or in any creative capacity. Even better, it's an easy and fun read with up-to-date advice on how to succeed in a business that gets more challenging (and gets more challenged) every passing day. Whether you're trying to start a radio career, move forward, or just an old guy like me, this is must-read. I wish this book were around 30 years ago when I was trying to break in!
1 of 1 people found the following review helpful.
Super informative and researched!!!
By Karen Milk
Super informative and researched!!! Good for students and professionals in the radio arena!
0 of 0 people found the following review helpful.
Good introductory book for those new to the radio world
By Marie Braden
While this book is at times all across the board, it really gives a great overview of the radio industry as a whole and was helpful to me in building my Internet radio show. Although many of the things in here target items that are not relevant to me, just the breakdown of stations across the US and explanations of how best to promote made it worth the price of admission.
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